Lesson 1: Envisioning Audience Copy

 In this lesson, you’re going to learn about what you need to consider when presenting your photovoice project.

Identifying and knowing your audience will help you curate your photos and craft your message well. It’s important you make necessary preparations before exhibiting your photos.

The first thing you have to ask when planning your photovoice presentation is ‘Who do I want to reach?’

The first thing you have to ask when planning your photovoice presentation is ‘Who do I want to reach?’

• Knowing your audience helps you identify the location of your exhibit. If these are healthcare workers, hospitals can be a good location. If you intend to change minds of public officials, a public park or a public monument can be a good start.
• The second thing you have to consider is whether the exhibit is formal or performance-based dissemination.
• If it is a formal presentation, then you must identify a place that is accessible for viewers and guests. It can be a gallery, or it can be a library.
• If it is a performance-based dissemination, you might not need a location when you are releasing a graphic novel, photo novella, or a book. You must think about the launch though. 
• You might need a location if it requires performances of a poetry, plays or skits, songs, or interpretive dance. You can consider a café, a dance hall, a performance hall, or a theater.

Identifying and knowing your audience will help you curate your photos and craft your message well. It’s important you make necessary preparations before exhibiting your photos.

Let’s recap what you learned today.

You now know how to identify locations for your photovoice exhibit. It largely depends on who you intend to target and the nature of your photovoice project.

Thanks for learning with us. 

To continue learning, you can check out more of the lessons in this course.